After a successful career in the glossy magazine industry, particularly in the beauty magazine ALLURE, Olga Khrimyan has decided to start her own blog, where she would share with her followers firsthand information about places to get their hair colored or nails done, which psychotherapist to trust with their mental health, which cosmetologist to trust with their face, and where to get the best dental treatment. Since Olga is a romantic at heart and her followers are mainly women, she wanted to create a feminine brand with a trustworthy communication style.