Dacha Rachmaninoff
Project: 5-star Boutique Hotel
Location: Crimea, Russia
Location: Crimea, Russia
Development of the name, positioning, and creation of a brand book for the most renowned boutique hotel in Crimea, followed by implementation.
TARGET AUDIENCE
GENERAL CHARACTERISTICS OF THE GROUP
The visitors of the renovated "Dacha Mishor" share a predominant characteristic – a refined sense of aesthetics bordering on epicureanism. These are people who not only seek a high level of service but also want to indulge in a tasteful leisure experience.
They are sophisticated and modern, regardless of age. They are open to new experiences while being conservative when it comes to quality and comfort.
CONSUMER JOURNEY
The desire to stay at the hotel can be spontaneous, such as for a romantic getaway. In that case, it would involve short weekend trips. However, more often, it is a planned trip. During this process, people may skip the "market research" stage. They want to specifically stay at this hotel.
GENERAL CHARACTERISTICS OF THE GROUP
The visitors of the renovated "Dacha Mishor" share a predominant characteristic – a refined sense of aesthetics bordering on epicureanism. These are people who not only seek a high level of service but also want to indulge in a tasteful leisure experience.
They are sophisticated and modern, regardless of age. They are open to new experiences while being conservative when it comes to quality and comfort.
CONSUMER JOURNEY
The desire to stay at the hotel can be spontaneous, such as for a romantic getaway. In that case, it would involve short weekend trips. However, more often, it is a planned trip. During this process, people may skip the "market research" stage. They want to specifically stay at this hotel.
CONCEPT
One of the greatest composers of the Russian Empire began composing music in Crimea, specifically in Mishor.
In 1887, Sergei Rachmaninoff visited Crimea for the first time and fell in love with it. This place inspired him to write his first composition. Here, he met Chekhov, engaged in conversations until dawn with Bunin, and performed with Chaliapin. It was also where he gave his last concert in Russia.
The ambiance of Mishorsky Park and the architectural style of the building are defining the new hotel as a place created for the seclusion of artistic souls, creators. Therefore, we do not limit the hotel's concept only to music. In the rooms, materials, and various mediums, we will develop the theme of inspiration, the creative process, and the pleasant and sometimes necessary solitude through the prism of art.
In the visual concept, we will use deep, rich colors to create a secluded, intimate mood. The overall stylistic approach will be associated with heritage and noble antiquity.
One of the greatest composers of the Russian Empire began composing music in Crimea, specifically in Mishor.
In 1887, Sergei Rachmaninoff visited Crimea for the first time and fell in love with it. This place inspired him to write his first composition. Here, he met Chekhov, engaged in conversations until dawn with Bunin, and performed with Chaliapin. It was also where he gave his last concert in Russia.
The ambiance of Mishorsky Park and the architectural style of the building are defining the new hotel as a place created for the seclusion of artistic souls, creators. Therefore, we do not limit the hotel's concept only to music. In the rooms, materials, and various mediums, we will develop the theme of inspiration, the creative process, and the pleasant and sometimes necessary solitude through the prism of art.
In the visual concept, we will use deep, rich colors to create a secluded, intimate mood. The overall stylistic approach will be associated with heritage and noble antiquity.
Название и основной логотип
Фирменный паттерн
СМОТРЕТЬ ДРУГИЕ ПРОЕКТЫ
